Domain News

Stay up-to-date on domain industry news and trends

Domain News

2010-07-13| Legal Brief - July Canadian Court Holds Keyword Advertising Campaigns Do Not Infringe on Trademark Rights

By Allison Cherundolo, Legal Staff,

Recent lawsuits in the trademark industry have brought the issue of keyword advertising as trademark infringement to the forefront of the legal community. Recently, the British Columbia Supreme Court in Canada held that this practice is entirely within the legal rights of advertisers. In the case of Private Career Training Institutions Agency (PCTIA) v. Vancouver Career College, Inc. (VCC), PCTIA, an agency charged with overseeing career training institutions that operate throughout the Province of British Columbia, alleged that VCC’s use of keyword advertising was misleading to consumers.

As part of its internet marketing campaign and strategy, VCC uses keyword advertising programs that are offered through popular search engines. These programs allow an advertiser to select certain words that describe its business or website, including the names and trademarks of its competitors. When an end user searches for one of those words, or a related word, the keyword campaign displays a link to the advertiser’s website alongside the normal search results. In this case, PCTIA sought a court order to prevent VCC from selecting the trademarks or names of its competitors in its advertising campaign on the grounds that it is misleading and deceptive to end users and customers.

In its decision, the court equated keyword advertising campaigns with traditional media forms where advertisers purchase space directly next to or near the ads of their competitors, similar to placing an ad in the Yellow Pages near another company’s number. The court stated that it is "no different than the time-honored and generally accepted marketing practice of a company locating its advertisement close to a competitor’s in traditional media."

This decision is a bold statement by the Canadian court in support of keyword advertising models. This is an important and timely decision that carries particular weight as it was issued at a time when keyword advertising has become a hot button issue in trademark law around the world.

2015-04-28| New: Auction off domains any time you want We’d like to introduce to you our newest feature: Sedo’s Direct Auction
2015-04-15| New Parking feature Small, but impactful change for domain sellers
2015-03-12| Sedo Celebrates .Com’s 30th Anniversary Happy Anniversary to .Com!
2014-12-18| Sedo Announces the Top 10 Highest Domain Name Sales in 2014 The World’s Largest Marketplace Continues to Thrive in 2014
2014-12-08| Sedo supporting a great cause Join us with your own .hiv domain!
2014-11-28| How important are keyword domains to SEO? Impact of keyword domain names on organic search rankings
2014-11-28| Google Adwords Study Performance differences of .com versus new gTLDs
2014-11-28| Reinforcing a brand’s personality
2014-11-28| New gTLDs: Premium domains available exclusively at Sedo! Pre-selected names such as,, and
2014-11-07| ICANN Comments on New gTLD Program and Possibility for Round Possibility of a second round for applicants to request even more new TLDs in the future
2014-10-30| Valuable Pinyin Domains Now Available through Sedo More Accessibility for the Asian Domain Market
2014-10-30| Sedo’s website has a new look and feel for its users! It's now easier than ever to find the right domain
2014-08-14| Insight from Verisign's Domain Name Industry Brief Reliance on ccTLDs is growing
2014-07-25| World Domain Day - New International Conference In India! Expanding the Global Domain Market to India
2014-07-14| Sedo reveals International gTLD Awareness Report Only 40% are aware of the new TLDs being introduced
2014-07-14| Virtual Domain conference -July 24, 2014 A new step towards the future
2014-07-14| ICANN Faces Scrutiny from Within Independent accountability mechanism
2014-06-10| The Future of Internet Governance ICA Maintains Its Vigilance
2014-04-17| Data Security at Sedo We're answering most frequently asked questions
2014-04-16| Tucows Now Live on SedoMLS Network SedoMLS Network Now Bringing 17 Million Premium Domains to Third Largest Registrar’s Leading Reseller Channel
2014-04-11| ICANN Orders Bulk Transfer ICANN Orders Bulk Transfer of Domain Names from De-Accredited Registrars
2014-02-24| Sedo and Announce Partnership Leading Registrar Joins SedoMLS Network, Giving Customers Direct Access to 18 Million Premium Domains
2014-02-20| Sedo and .CLUB Amp Up Domain Competition with Auction, Among Names Available in Special Auction for Pre-Registration Priority on February 19
2014-02-13| Federal Appeals Court Rejects Contributory Liability Claims Federal Appeals Court in California Rejects Contributory Liability Claims Under Anticybersquatting Act
2014-02-13| The Top Five Mistakes in Parking Learn how to select the correct account settings and avoid the top five mistakes in parking

Search our News

Please enter your Keyword

Stay in the Know

Get what you need:

  • Industry news & Trends
  • Sedo auction & event updates
  • Free Guide to Domain Attraction

Opt-out or edit subscriptions at any time. Please review Sedo's Privacy Policy to see how we protect your personal information.

Privacy Policy.


Sign up for news about the new domain extensions!

  • Get notified when your favorite TLD becomes available
  • Learn how to buy your new favorite domain name

Subscribe to our newsletter