Keyword Selection Policy
Keyword Selection and Parked Pages
When a Sedo user enters a new domain into Sedo’s Parking Program, he may manually choose a suitable and appropriately associated keyword via the "Parking" page of the user's account. Once a related keyword has been entered in connection with a domain name, Sedo displays relevant advertisements based on the keyword. Sedo does not maintain any control of the specific advertisements or links provided by our advertising partners and the advertisements displayed are subject to change each time a parked page is viewed.
Trademarks as Keywords
Trademark law is designed to protect consumers from confusing and misleading use of the words and images businesses use to identify products to their customers. Sedo prohibits the use of trademarked terms as keywords or keywords that would produce infringing advertisements when paired with a domain name. Only words and terms in their generic or descriptive sense may be used as a keyword for a domain parked with Sedo. For example, if the domain name is bicycles.com, an inappropriate keyword would be SCHWINN, because SCHWINN is the federally registered trademark of the Schwinn Bicycle Company. As stated in the above paragraph, appropriate keywords would be bicycle, bike riding, or outdoor sports. If there are no relevant keywords that would produce non-infringing content, the domain name may not be parked with Sedo's services.
Users are solely responsible for the advertisements displayed on their domain names. Before choosing a keyword, Sedo strongly suggests performing a search of all relevant trademark databases because trademarks are protected in every country throughout the world. Please visit our new domain law section for helpful links and more information regarding domain names and trademarks.