A trademark is a protected symbol, word, logo, color, sound, or name that distinguishes a brand or company from others. It helps maintain a brand's identity and prevents others from using similar marks. For example: Celebrities and influencers often trademark their names early in their careers to prevent misuse and to build their personal brand. However, using trademarked names without permission can lead to costly lawsuits.
A quick side note before: It's essential to note, that if you're planning to use a domain for your marketing campaign, you should always check if the keyword is trademarked before registering, especially if it includes a prominent name.
Now, back to the cereal brand's clever tactic. So, how did a cereal brand manage to use names like Ronaldo in their marketing campaign without paying a dime? The brand, Surreal Cereal, found individuals with the same names as famous celebrities, such as Ronaldo, and used them as testimonials for their product. This way, they could claim that "Ronaldo" loves their cereal, without actually using the famous soccer player's name.
While this tactic may seem clever, it's essential to note that navigating trademark laws can be complex. A good legal team should always be consulted to avoid potential lawsuits.
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