Sedo and Donuts Collaborate to Make Super-Premium Inventory Available on Leading Marketplace

Previously unavailable registry-reserved domains from more than 200 new generic top-level domain (gTLD) extensions now fully accessible via Sedo’s MLS network

BOSTON, Mass. – January 25, 2018 – Sedo, the world’s largest domain marketplace and monetization provider, and Donuts, the global leader in high-quality, new top-level domains such as .AGENCY, .LIVE, .TODAY, .CHAT and hundreds more, today announced that Donuts’ platinum (reserved, super-premium) domain name inventory is now featured on the SedoMLS network, the web’s largest domain distribution network powered by Sedo. With this collaboration, Sedo customers and SedoMLS distribution partners now gain access to previously unavailable platinum inventory from Donuts’ more than 200 new generic top-level domain (gTLD) extensions, such as bitcoin.money, fake.news, credit.repair and clean.energy.

In addition to supporting Donuts Platinum domains within the SedoMLS network, Sedo has also launched support for domains carrying a premium renewal fee. All registrants of domains that carry premium renewals can now list their domains for sale via the SedoMLS network and immediately get widespread distribution, and liquidity, thru their network of registrar partners.  

Before launching on the SedoMLS network, some recent Donuts platinum sales via Sedo include:

super.market - $25,000
black.market - $30,000
tv.show - $35,000
the.news - $50,000

“We’ve already had great traction with Sedo, which is why we think SedoMLS is an ideal platform for providing buyers access to our platinum inventory of names,” said Matt Overman, senior vice president of sales, Donuts Inc. “Collaboration with Sedo and their huge network of registrar partners means more eyes on these domains, which we hope will drive greater awareness and more sales of our platinum inventory.”

 “We’re excited to offer the Donuts platinum inventory and to showcase our support of tiered pricing, which is now available to all participating SedoMLS registrars and our distribution partners. This is a win-win-win for registries, buyers, sellers and domainers alike,” said Tobias Flaitz, chief executive officer, Sedo. “We believe Sedo is the only provider to offer these services and with Donuts being an industry leader in making its inventory more readily available, this paves the path for other registries to come on board in this capacity, too.”

Equally important, via Sedo’s make-offer bidding platform, buyers will now be able to negotiate the domain sales and renewal price. Sedo’s brokers will directly support these negotiations.

Every second domain transaction globally is handled by Sedo. To learn why more than two million customers are benefiting from trading over 19 million listed domains, check out our solutions to learn more or follow us on Twitter, Facebook or LinkedIn as well as in the upcoming Sedo Partner newsletter.


About Sedo
Sedo, headquartered in Cologne (Germany) with an office in Boston (USA), is the world's leading domain trading platform with more than 2 million customers and 19 million domains listed for sale. Sedo offers buyers and sellers a full suite of domain-related services, such as domain traffic monetization, auctions, appraisals, transfers as well as marketing and promotional campaigns. The SedoMLS Promotion Network is the largest domain distribution network, with 670 partners, including international top registrars. It supports more TLDs than any other domain distribution network.


About Donuts
Donuts simplifies and connects a fragmented online world with domain names and related technologies that allow people and businesses to build, market and own their digital identities. Donuts holds the world’s largest portfolio of new top-level domains, and offers a wide variety of clear and meaningful names for use as business identifiers (such as .ltd, .company), navigation (such as .careers, .support), in vertical markets (such as .photography, .cafe, or .builders) or in broad-based generics (such as .life, .world or .live). Donuts provides its registrar/reseller customers with innovative services for the discovery, registration, usage and monetization of high-quality domain names. A wholly-owned subsidiary of Donuts, the registrar Name.com is one of the most admired brands in the industry. Donuts’ headquarters are in Kirkland, WA; it has offices in Denver, CO; Washington, DC; Dublin, Ireland and Beijing, China.