Google Adwords Study

Performance differences of .com versus new gTLDs

Which domain extensions (TLDs) are better for Search Engine Marketing: .Com or the new extensions? questioned this and started researching the performance differences of .com versus new gTLDs within search engine marketing. In a direct comparison between the example domains and, the study shows that there is no clear winner.

Even though the domain with .com achieved significantly better results in the conversion rate, it was defeated by the results of the effective cost per impression (CPI).

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