Chinese Investors are Hoarding Web Addresses

Currently Chinese investors account for more than half of the ownership of all registered new gTLDs (54%).

This growing trend greatly effects global trade, says Matthias Meyer-Schönherr, Vice President Business Development of, the world´s largest domain marketplace.

“The domain name market is, in a lot of ways, similar to the real estate market:

Figuratively speaking, Chinese investors are securing new properties, while also purchasing existing top locations. Each domain name is unique - that’s why it´s not surprising that most short, catchy and easy-to-remember .com domains are sold for millions of dollars on the Chinese market.”

China approaches the market from two sides: Beijing is influenced by registering new extensions, for example  „.club“, „.house“, „.xyz“ – and also by purchasing already registered, high quality .com domains. Between 2013 and 2015 the number of purchased domains from within China increased by more than 400%. Going forward, finding a great domain name will most likely involve a seller from China.

Domain trading is a lucrative and future-oriented business, as demonstrated by our latest Sedo numbers: registering a new gTLD domain has an average price of 60 USD.  In comparison, the average sales price of premium new gTLDs at Sedo’s marketplace is 1,500 USD. The prospects of achieving such a high return on investment make domain trading rewarding and profitable.