CentralNic Partners With Sedo to Distribute New and Premium Internet Domain Names

First-of-its-Kind Partnership Enables Premium Registry Reserve Domain Names to be Quickly Listed and Sold through Hundreds of Partners, Including Top Registrars

BOSTON, Mass. – October 9, 2014 – Sedo, the world’s largest domain marketplace and monetization provider, and leading backend registry provider, CentralNic, today announced a partnership that enables the distribution of premium domain names via the Web’s largest domain distribution network, SedoMLS. For the first time, this partnership will give a Registry Operators the ability to sell premium registry reserve names through a network of hundreds of sales partners, including top registrars around the world.

“CentralNic’s integration with SedoMLS Premium Fast Transfer network is a game changer. Through its vast network, SedoMLS will enable CentralNic and its registry clients to reach the widest audience and ensure that the right names end up with the right people,” said Ben Crawford, CEO at CentralNic. “SedoMLS offers us the easiest and most straight forward way to distribute an increasingly large inventory of premium domains through a global registrar network.”

The .co.com extension, which utilizes CentralNic for back-end registry services, will be the first to benefit from the ability to list and sell their inventory using the SedoMLS distribution channel. “Participating in SedoMLS’ extensive distribution network will provide critical exposure for .co.com premium domains on major registrar sites, and will surely generate an uplift in transactions,” said Ken Hansen, CEO at co.com. 

“To become a leading TLD in a historic expansion of the Internet’s domain name system with hundreds of new TLDs coming into the market, it is crucial that registries make their valuable premium domain names highly visible and position them to be easily found by interested buyers,” said Tobias Flaitz, Sedo’s CEO. “Domain buyers and end users have enumerable options for finding the perfect name; our solution to address the target group of interested domain name buyers globally is SedoMLS, where CentralNic can extend the reach of their premium names.”

About SedoMLS
The SedoMLS Promotion Network is the largest domain distribution network, with 650 global sales partners, including top registrars. It supports more TLDs than any other domain distribution network, and provides its registrar and registry partners with a new revenue stream. SedoMLS registrar partners display search matches from Sedo’s unique inventory including new gTLD premium domain portfolios when looking for a specific domain name that is reserved or taken. Some partners redirect potential buyers to Sedo.com to continue with the purchase, while others allow buyers to purchase a name directly by searching for it, adding it to their shopping cart, and completing the sale at the partner’s online checkout page.

About CentralNic
CentralNic plc provides registry services, distribution, billing and cash collection, sales and marketing services, and strategic consultancy for new TLDs, ccTLDs and SLDs. Currently supporting 42 domain extensions, with dozens more confirmed to be launching, CentralNic has an integrated distribution network of over 1500 registrars and resellers, and  is focused on continuously improving services for its Registry Operator partners, and on welcoming new Registry partners joining the CentralNic family. Listed on the London Stock Exchange, CentralNic has account executives servicing clients in North America, Europe, Asia, Africa and the Middle East. In addition to .co.com, CentralNic is the exclusive global wholesaler for such prominent domain extensions as .xyz, .website, .bar, .us.com, .uk.com, .eu.com, .cn.com, .de.com and .la.

About Sedo
Sedo an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Boston, USA, Sedo has assembled the world’s largest database of domain names for sale with more than 18 million listings. The success of Sedo's model has attracted a client base of more than 2 million domain professionals in 180 countries worldwide. The company’s support team speaks 23 languages natively while its award-winning interactive marketplace seamlessly services client needs in six different languages. Sedo also has a full suite of services available for new gTLD applicants, including premium auctions in all application phases, marketing support, pricing, consulting and brokerage services to reach domain buyers globally. With more than 13 years of experience, Sedo is trusted by organizations and individuals around the globe as neutral partner for buying, selling and parking domains.